The Trusty Oak Blog

Candice Beckmann DeRiso, Owner & Small Business Strategist

Candice is a small business consultant and trainer who focuses on finding, attracting and retaining your ideal customers. Her professional journey includes marketing for Broadway shows, Carnegie Hall, high-tech companies, and a variety of small businesses including health and wellness practitioners over the past 12+ years. A native New Yorker, Candice moved to Texas in 2011 after realizing the people in “her tribe” were fellow entrepreneurs and small business owners. She began pursuing a life focused on supporting the growth and development of small businesses using the skills most developed – communication, problem solving, and teamwork. As the owner of Beckmann Collaborative, Candice brings together a team of professionals cooperatively supporting small business owners in achieving success. Her goal is to empower thousands of small business owners through workshops, online training and consulting in the areas of customer relationship management, content creation, market research, and marketing strategy.
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Recent Posts

Guest Author Candice DeRiso: Is Your Marketing Content Any Good?

As entrepreneurs, we're facing unprecedented uncertainty and challenges. The good news? We don't have to go it alone. Now more than ever, togetherness and collaboration are essential. Amber Gray,...

Find Your Ideal Customers Using Facebook Audiences

Have you created customer personas to identify your target customers yet? Are you trying to connect with your ideal customers on Facebook? Roll up your sleeves. This is going to take a little...

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