Most business owners know they need a social media presence, but don't have time to post and often don't know what to post or when. If you have been posting to social media, you may be wondering, "is this working?" Like any business function, strategy is key to success. We have seen immense success for our clients when they start with a solid marketing strategy, implement current best practices, and showcase their business with purpose. At Trusty Oak, not only can our Marketing Strategists help you move forward with a plan, but our Trusty Oak virtual assistant can help implement that plan and free up your time to improve your company in other ways.
1. Time well spent is time saved
When you don't have a strategy, things like creating newsletters, social media posts, and blogs are more time consuming. What to post this week? A strategy streamlines each process, not only to save time, but to add purpose and value that will have a much higher return than random posting and un-targeted blog posts.
2. Strategy allows you to offer high-value content
In our marketing strategies, we audit your business, from marketing to buyer personas to competitors and best practices. When you have a quality, custom, well-thought out marketing strategy behind your efforts, you know you're offering content that is relevant to your target audience. Your efforts will produce more successful results because they are valuable to the people you are trying to reach.
3. The right message at the right time
Even if you have the best e-book or most beautiful, high-value newsletter in your industry, no one will know if you don't know where to place that content offer or when to send that newsletter. A seasoned marketing strategist can help you make those decisions to send the right message at the right time, to the right person.
4. Who is your target audience, anyway?
You know your customer better than anyone, but have you sat down to create buyer personas and think about the type of content that would help solve their daily problems? This is part of the marketing strategy process, and once you have this information, a Trusty Oak social media manager can help you come up with the best content for your unique audience.
5. Knowledge is power - and efficiency
Trying to reinvent the wheel every time you go to post on social media or come up with a new marketing effort simply isn't time or cost effective. That's why we hire experience marketers who can optimize your time with the best results--and with a quality strategy behind them, success is within view.
We've seen our clients succeed in their marketing when they start with a quality, custom strategy. Let’s schedule a meeting to talk about your marketing needs! Consultations are free and could help you identify areas of your business that could be done by a virtual assistant, freeing up your time to focus on your chore business.