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The Trusty Oak Blog

How to Look Like a Fortune 500 Company Before You’re Fortune 500

Once, I had a client that apparently couldn’t find my business’s website. She told me, “I tried to look for your website, but I couldn’t find it on Google. I could only find some big corporation with...

How to Choose a Name for Your Startup (And How Trusty Oak Got Its Name)

One of the first things we do when we decide to start a new business is name the baby. Not only is it a big decision, it's typically a permanent one so you want to feel great about the name you land...

Writing: When You're Just Not That Into It

One of the earliest examples of content marketing was Benjamin Franklin’s “Poor Richard’s Almanack.” It was a yearly publication Franklin used to promote his printing business and printed more than...

Want to Grow Your Business? You Should Read More

Quick, what do Bill Gates, Arianna Huffington, and Mark Zuckerberg all have in common? Obviously, they’re all highly powerful CEOs of multi-billion dollar companies—but they share another important...

Will You Marry (My Brand)?

When I bought my first adult car, I immediately removed the dealership license plate frame and decal from the tinted rear window. I thought they were tacky and I didn’t want to be doing their...

Get Stuff Done With Momentum Dash

Nerd alert: this post is loaded with geeky excitement over the "coolness" of my favorite productivity tool. If that's the kind of "cool" you're into, read on.

Austin Kids Can! Founder, Donna Raskin: Trusty Oak Client Case Study

Donna Raskin is the founder of Austin Kids Can!, a non-profit who's mission is to close the achievement gap for economically disadvantaged children in Austin, Texas. Two years ago, Austin Kids Can!...

Find Your Ideal Customers Using Facebook Audiences

Have you created customer personas to identify your target customers yet? Are you trying to connect with your ideal customers on Facebook? Roll up your sleeves. This is going to take a little...

7 Myths About Virtual Assistants

What a time to be alive: as technology advances, we're all hurtling at lightning speed toward a new economy and a new way of working. The eight-hour workday seems to be going the way of the dinosaur...

 

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