Quick, what do Bill Gates, Arianna Huffington, and Mark Zuckerberg all have in common? Obviously, they’re all highly powerful CEOs of multi-billion dollar companies—but they share another important trait. They’re all avid readers.
When I bought my first adult car, I immediately removed the dealership license plate frame and decal from the tinted rear window. I thought they were tacky and I didn’t want to be doing their marketing for them. Jump forward ten years and that back window has seen stickers for Apple, Famous Stars and Straps, PawTree, Boise State University, and the occasional snarky political statement. Some have been removed successfully as I aged out of that phase of life (Apple is just not the statement it once was to me) and some have stubbornly left residue marks (I am not ashamed of my Boise State degree but the sticker was falling apart) and some have stayed since they were placed there.
Update: The contest is over and we announced the winner over here!
On April 3, 2018, Trusty Oak is giving a free marketing strategy to a non-profit serving a local community. Over the last several weeks, we have been accepting nominations for non-profits who need a marketing strategy but don't have much of a marketing budget, and now it's time to vote for a winner! Thank you to all of you who nominated a non-profit – we have some amazing nominees in the running and need your help spreading the word.
Nerd alert: this post is loaded with geeky excitement over the "coolness" of my favorite productivity tool. If that's the kind of "cool" you're into, read on.
Donna Raskin is the founder of Austin Kids Can!, a non-profit who's mission is to close the achievement gap for economically disadvantaged children in Austin, Texas. Two years ago, Austin Kids Can! was born from Donna's desire to provide a safe environment for underprivileged kids in Austin to learn, grow and dream. In Fall 2017, they began offering Computer Science & coding programs to students in need living in Austin.
Have you created customer personas to identify your target customers yet? Are you trying to connect with your ideal customers on Facebook?
Roll up your sleeves. This is going to take a little investigation on your part. The efforts will all be worth it when you finally feel clear about who your ideal customers are and how to reach them with ads using Facebook Audiences.
What a time to be alive: as technology advances, we're all hurtling at lightning speed toward a new economy and a new way of working. The eight-hour workday seems to be going the way of the dinosaur while desktop computers are becoming a scarce sight. A tell-tale sign of this shift is the continued growth of the contract worker sector—the freelancer who works in the so-called "gig economy," often offering services and expertise from home. Intuit predicts that by 2020, 40% of the U.S. workforce will be made up of freelancers.
It's 2018 - visuals and videos are the hottest trends for connecting with your customers. Naturally, then, Instagram is playing a more prominent role in daily business life than ever before. So if your target audience is on Instagram, how are you reaching them?