The Trusty Oak Post

4 Important Ways Effective Leaders Communicate

To be a leader is a wonderful privilege, but it also comes with much responsibility, both to yourself and to your team. Learning how to communicate effectively is something we can all use, and those wanting to be successful in leadership must know how to communicate well. Here are four ways leaders can demonstrate their proficiency in communication skills.

A Day in the Life of a Virtual Assistant

When you think of a virtual assistant, what do you imagine? There are plenty of myths out there about VAs, so you wouldn't be alone if you had a few misconceptions about a typical day in the life of a remote information worker. 

How to Look Like a Fortune 500 Company Before You’re Fortune 500

Once, I had a client that apparently couldn’t find my business’s website. She told me, “I tried to look for your website, but I couldn’t find it on Google. I could only find some big corporation with a similar name.”

That “big corporation” was my company of two, thirdbreath.

How to Choose a Name for Your Startup (And How Trusty Oak Got Its Name)

One of the first things we do when we decide to start a new business is name the baby. Not only is it a big decision, it's typically a permanent one so you want to feel great about the name you land on. Naming your startup can be challenging, so we're sharing the story of how Trusty Oak got its name and providing you with some guidelines to ensure you choose a business name that serves you well for years to come.

Writing: When You're Just Not That Into It

One of the earliest examples of content marketing was Benjamin Franklin’s “Poor Richard’s Almanack.” It was a yearly publication Franklin used to promote his printing business and printed more than 10,000 copies a year (a pretty significant feat considering this was colonial America).

FREE Marketing Strategy Giveaway: Winner Announcement

I want to thank all of the participants in our recent non-profit marketing strategy giveaway – we had a lot of fun with this contest and appreciate those that nominated and voted for community non-profits across the country. A special 'thank you' is due to Sonya Macatee, the Boys and Girls Clubs of Greater Dallas volunteer and scholarship donor who nominated BGC. Thank you, Sonya, for giving us the opportunity to support such a wonderful organization.

See the official final vote counts here.

Trusty Oak Adds Another Branch: Transcription Services!

Trusty Oak is continuously thinking about ways that we can help our clients streamline their business and add value to the services we offer to them. We're proud to announce the latest branch to grow on our tree: Trusty Oak Transcription Services!

Want to Grow Your Business? You Should Read More

Quick, what do Bill Gates, Arianna Huffington, and Mark Zuckerberg all have in common? Obviously, they’re all highly powerful CEOs of multi-billion dollar companies—but they share another important trait. They’re all avid readers.

Will You Marry (My Brand)?

When I bought my first adult car, I immediately removed the dealership license plate frame and decal from the tinted rear window. I thought they were tacky and I didn’t want to be doing their marketing for them. Jump forward ten years and that back window has seen stickers for Apple, Famous Stars and Straps, PawTree, Boise State University, and the occasional snarky political statement. Some have been removed successfully as I aged out of that phase of life (Apple is just not the statement it once was to me) and some have stubbornly left residue marks (I am not ashamed of my Boise State degree but the sticker was falling apart) and some have stayed since they were placed there.

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