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The Trusty Oak Blog

How to Recession-Proof Your Small Business

As we've all experienced recently, the economy can change overnight with global events and uncertainty. If you're a small business owner during the time of the COVID-19 crisis, you're likely...

Stay Ahead of the SEO Game: Why You Should Care About SEO

If you’re an entrepreneur, you probably already know that SEO is important for your online visibility. But what even is SEO? And how do you optimize your website? This blog post will dive into the...

Attention Digital Nomads: Tips for Traveling and Working Successfully

I’ve always loved to explore. From jumping in my car after work and go-go-going to hopping a plane at 5pm on Fridays to get away for the weekend, travel has been an important part of my life for a...

How to Delegate an Inbox with Gmail

Once you get to a certain place in a managerial role, your email inbox can become unbearably full. It’s hard to handle all of your daily tasks as it is, and in positions of leadership, you can...

How a Virtual Assistant Can Help Executive Coaches: Werq Case Study

Werq is an executive and team performance coaching firm headquartered in Austin, TX. Werq partners with founders, CEOs, and executive leaders to optimize their influence and results through...

From the CEO’s Desk: Add These Books to Your 2020 List

I have always been a lover of learning and I regularly welcome the chance to do something I’ve never tried before. However, I have never had a formal education in business. In fact, I have never...

How to Show Holiday Appreciation—Remotely

Remote employment is convenient, easy, and freeing. But as the Trusty Oak family have written about many times, it’s easy for remote employees to feel like an island. Not to sound like anyone’s...

How to Develop a Marketing Strategy for Small Business: Part 2

I’ve developed a four-video series available on YouTube covering the basics of small business marketing strategy. This blog covers the highlights, but be sure to watch the videos for even more...

How to Develop a Marketing Strategy for Small Business: Part 1

Marketing is an ongoing process that requires careful preparation. Any smart marketer has a plan, but is willing to change their methods when necessary. Here’s a basic rundown of how you can...

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