Once, I had a client that apparently couldn’t find my business’s website. She told me, “I tried to look for your website, but I couldn’t find it on Google. I could only find some big corporation with a similar name.”
That “big corporation” was my company of two, thirdbreath.
One of the first things we do when we decide to start a new business is name the baby. Not only is it a big decision, it's typically a permanent one so you want to feel great about the name you land on. Naming your startup can be challenging, so we're sharing the story of how Trusty Oak got its name and providing you with some guidelines to ensure you choose a business name that serves you well for years to come.
One of the earliest examples of content marketing was Benjamin Franklin’s “Poor Richard’s Almanack.” It was a yearly publication Franklin used to promote his printing business and printed more than 10,000 copies a year (a pretty significant feat considering this was colonial America).
I want to thank all of the participants in our recent non-profit marketing strategy giveaway – we had a lot of fun with this contest and appreciate those that nominated and voted for community non-profits across the country. A special 'thank you' is due to Sonya Macatee, the Boys and Girls Clubs of Greater Dallas volunteer and scholarship donor who nominated BGC. Thank you, Sonya, for giving us the opportunity to support such a wonderful organization.
See the official final vote counts here.
Trusty Oak is continuously thinking about ways that we can help our clients streamline their business and add value to the services we offer to them. We're proud to announce the latest branch to grow on our tree: Trusty Oak Transcription Services!
Quick, what do Bill Gates, Arianna Huffington, and Mark Zuckerberg all have in common? Obviously, they’re all highly powerful CEOs of multi-billion dollar companies—but they share another important trait. They’re all avid readers.
When I bought my first adult car, I immediately removed the dealership license plate frame and decal from the tinted rear window. I thought they were tacky and I didn’t want to be doing their marketing for them. Jump forward ten years and that back window has seen stickers for Apple, Famous Stars and Straps, PawTree, Boise State University, and the occasional snarky political statement. Some have been removed successfully as I aged out of that phase of life (Apple is just not the statement it once was to me) and some have stubbornly left residue marks (I am not ashamed of my Boise State degree but the sticker was falling apart) and some have stayed since they were placed there.
Update: The contest is over and we announced the winner over here!
On April 3, 2018, Trusty Oak is giving a free marketing strategy to a non-profit serving a local community. Over the last several weeks, we have been accepting nominations for non-profits who need a marketing strategy but don't have much of a marketing budget, and now it's time to vote for a winner! Thank you to all of you who nominated a non-profit – we have some amazing nominees in the running and need your help spreading the word.
Nerd alert: this post is loaded with geeky excitement over the "coolness" of my favorite productivity tool. If that's the kind of "cool" you're into, read on.
