The Trusty Oak Post

Austin Kids Can! Founder, Donna Raskin: Trusty Oak Client Case Study

Donna Raskin is the founder of Austin Kids Can!, a non-profit who's mission is to close the achievement gap for economically disadvantaged children in Austin, Texas. Two years ago, Austin Kids Can! was born from Donna's desire to provide a safe environment for underprivileged kids in Austin to learn, grow and dream. In Fall 2017, they began offering Computer Science & coding programs to students in need living in Austin.

Finding Your Ideal Customers Using Facebook Audiences

Have you created customer personas to identify your target customers yet? Are you trying to connect with your ideal customers on Facebook?

Roll up your sleeves. This is going to take a little investigation on your part. The efforts will all be worth it when you finally feel clear about who your ideal customers are and how to reach them with ads using Facebook Audiences.

7 Myths About Virtual Assistants

What a time to be alive: as technology advances, we're all hurtling at lightning speed toward a new economy and a new way of working. The eight-hour workday seems to be going the way of the dinosaur while desktop computers are becoming a scarce sight. A tell-tale sign of this shift is the continued growth of the contract worker sector—the freelancer who works in the so-called "gig economy," often offering services and expertise from home. Intuit predicts that by 2020, 40% of the U.S. workforce will be made up of freelancers. 

Nominations Are Open: Trusty Oak Is Giving a Free Marketing Strategy to a Community Non-Profit

Update: Our contest is over and we announced the winner over here!

Our team of Trusty Oak virtual assistants is a passionate crew with a heart for giving back to the communities where we live. We also love the work we do, so we're combining our enthusiasm for both by starting a new tradition!

Set Fire to Your Instagram Engagement

It's 2018 - visuals and videos are the hottest trends for connecting with your customers. Naturally, then, Instagram is playing a more prominent role in daily business life than ever before. So if your target audience is on Instagram, how are you reaching them?

When Culture, Productivity, & Success Meet

I am just now getting out of my holiday funk. It seems that the time between Dec 22nd and Jan 2nd are a blur of celebrations, family gatherings, shopping, and some general laziness. Whatever is on a to-do list can wait until next year.

How 2018 Will Change Your Marketing Strategy

Remember the days of a “family computer”? Where did yours sit? The kitchen, your bedroom...or did your family have a computer room? By the mid-to-late aughts, most of us had wireless Internet in our household. This made it so that Mom or Dad could answer emails on the couch or the kids could pretend to do homework in their room as they watched the early days of YouTube unfold.

A Gift Guide for the Entrepreneur in Your Life

Do you have a hard-working entrepreneur or business owner on your holiday gift list this year? What can you get for the guy or gal who really needs a vacation and a tax break? We've got you covered. Here at Trusty Oak, we work with and are entrepreneurs, so we have the inside scoop  on  what they'd love to see under the tree this Christmas. 

4 Keys to Captivating a Social Media Audience

Anybody who hasn't been living under a rock since the 1990s knows social media marketing is a must for businesses today. Social media marketing is essential for successfully reaching potential customers and clients and converting them into buyers. But for many entrepreneurs and business owners, social media is also an enigma—a frightening, confusing bundle of unwritten rules and overwhelming options. Where's the Social Media 101 guidebook, already?

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