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The Trusty Oak Blog

Why Brand Identity and Consistency is Essential for Your Business

When I start working with clients as a graphic designer and marketing VA at Trusty Oak, one of the first questions I ask during a kick-off call is “do you have a brand guide I can work with?” More...

Five Ways AI Can Help Small Businesses (Beyond Smart CRMs)

Artificial Intelligence (AI) has been creatively integrated in hundreds of affordable tools that can help small business owners reach new heights in 2021.  

Entrepreneurs: Why You Should Jump on the Podcast Trend

Podcasting has become one of the most popular ways to create and build brand awareness for a business. Whether you launch a show of your own, are invited to be a guest on another show, or you...

5 Tips for Building Your Author Brand

There’s just something about earning the title of “author” that is extraordinarily satisfying. Writing a book is undoubtedly a huge accomplishment that takes a great amount of time and dedication,...

Make the Most of Quarantine with These 5 Social Media Tools

It’s been over six months since the quarantine began. You’re surviving, you’re figuring it out one day at a time. By now, you’re probably glued to the Slack channels to maintain some sanity with...

How To Expand Buyer Personas with Personality Psychology

As small business owners, we often evolve and adapt our services to meet our client's ever-changing needs. We aim to understand their pain points and provide new solutions to problems. The more we...

The Relationship Between SEO and SEM in Digital Marketing

Search engine marketing is the umbrella term for anything that brings visitors to a website from a search engine. This includes both free traffic through Search Engine Optimization (SEO) and paid...

Be a Beekeeper: How Non-Profits Can Fundraise During Covid-19

Over the past couple of months during the Covid-19 emergency, your emotions may very well have run the gamut from confusion, to indignation, to hope, to resignation—and back again. As a nonprofit...

Guest Author Candice DeRiso: Is Your Marketing Content Any Good?

As entrepreneurs, we're facing unprecedented uncertainty and challenges. The good news? We don't have to go it alone. Now more than ever, togetherness and collaboration are essential. Amber Gray,...

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