Content marketing has consistently demonstrated that it is more cost-effective than traditional advertising. You'll need a suitable content management system (CMS) to make content marketing work...
When I start working with clients as a graphic designer and marketing VA at Trusty Oak, one of the first questions I ask during a kick-off call is “do you have a brand guide I can work with?” More...
Artificial Intelligence (AI) has been creatively integrated in hundreds of affordable tools that can help small business owners reach new heights in 2021.
Podcasting has become one of the most popular ways to create and build brand awareness for a business. Whether you launch a show of your own, are invited to be a guest on another show, or you...
There’s just something about earning the title of “author” that is extraordinarily satisfying. Writing a book is undoubtedly a huge accomplishment that takes a great amount of time and dedication,...
It’s been over six months since the quarantine began. You’re surviving, you’re figuring it out one day at a time. By now, you’re probably glued to the Slack channels to maintain some sanity with...
As small business owners, we often evolve and adapt our services to meet our client's ever-changing needs. We aim to understand their pain points and provide new solutions to problems. The more we...
Search engine marketing is the umbrella term for anything that brings visitors to a website from a search engine. This includes both free traffic through Search Engine Optimization (SEO) and paid...
Over the past couple of months during the Covid-19 emergency, your emotions may very well have run the gamut from confusion, to indignation, to hope, to resignation—and back again. As a nonprofit...