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The Trusty Oak Blog

How To Expand Buyer Personas with Personality Psychology

As small business owners, we often evolve and adapt our services to meet our client's ever-changing needs. We aim to understand their pain points and provide new solutions to problems. The more we...

The Relationship Between SEO and SEM in Digital Marketing

Search engine marketing is the umbrella term for anything that brings visitors to a website from a search engine. This includes both free traffic through Search Engine Optimization (SEO) and paid...

Be a Beekeeper: How Non-Profits Can Fundraise During Covid-19

Over the past couple of months during the Covid-19 emergency, your emotions may very well have run the gamut from confusion, to indignation, to hope, to resignation—and back again. As a nonprofit...

Guest Author Candice DeRiso: Is Your Marketing Content Any Good?

As entrepreneurs, we're facing unprecedented uncertainty and challenges. The good news? We don't have to go it alone. Now more than ever, togetherness and collaboration are essential. Amber Gray,...

Stay Ahead of the SEO Game: Why You Should Care About SEO

If you’re an entrepreneur, you probably already know that SEO is important for your online visibility. But what even is SEO? And how do you optimize your website? This blog post will dive into the...

How to Develop a Marketing Strategy for Small Business: Part 2

I’ve developed a four-video series available on YouTube covering the basics of small business marketing strategy. This blog covers the highlights, but be sure to watch the videos for even more...

How to Develop a Marketing Strategy for Small Business: Part 1

Marketing is an ongoing process that requires careful preparation. Any smart marketer has a plan, but is willing to change their methods when necessary. Here’s a basic rundown of how you can...

How to Create an Automated Workflow

This is our second post in a two-part series about automation. Find part one here.

Getting From Hesitation to Automation: 10 Reasons You Should Automate

Workflow automations are becoming increasingly popular, and more and more automation platforms keep popping up.

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