The Trusty Oak Post

How to Choose a Name for Your Startup (And How Trusty Oak Got Its Name)

One of the first things we do when we decide to start a new business is name the baby. Not only is it a big decision, it's typically a permanent one so you want to feel great about the name you land on. Naming your startup can be challenging, so we're sharing the story of how Trusty Oak got its name and providing you with some guidelines to ensure you choose a business name that serves you well for years to come.

Will You Marry (My Brand)?

When I bought my first adult car, I immediately removed the dealership license plate frame and decal from the tinted rear window. I thought they were tacky and I didn’t want to be doing their marketing for them. Jump forward ten years and that back window has seen stickers for Apple, Famous Stars and Straps, PawTree, Boise State University, and the occasional snarky political statement. Some have been removed successfully as I aged out of that phase of life (Apple is just not the statement it once was to me) and some have stubbornly left residue marks (I am not ashamed of my Boise State degree but the sticker was falling apart) and some have stayed since they were placed there.

Set Fire to Your Instagram Engagement

It's 2018 - visuals and videos are the hottest trends for connecting with your customers. Naturally, then, Instagram is playing a more prominent role in daily business life than ever before. So if your target audience is on Instagram, how are you reaching them?

A Gift Guide for the Entrepreneur in Your Life

Do you have a hard-working entrepreneur or business owner on your holiday gift list this year? What can you get for the guy or gal who really needs a vacation and a tax break? We've got you covered. Here at Trusty Oak, we work with and are entrepreneurs, so we have the inside scoop  on  what they'd love to see under the tree this Christmas. 

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