The Trusty Oak Post

7 Tips for Writing Killer Marketing Emails

Many business owners either fear writing marketing emails, or don’t know where to start. Our advice? Let emails and marketing be fun. There’s a phrase we stick to that encompasses the way we do our marketing here at Trusty Oak: “Market like a human." This concept has produced wonderful opportunities for our brand.

These days, the only emails consumers don't automatically delete are ones that can capture our attention and provide value. So how do you provide value and keep your consumers reading your content? Here are seven tips to write killer marketing emails.

FREE Marketing Strategy Giveaway: Winner Announcement

I want to thank all of the participants in our recent non-profit marketing strategy giveaway – we had a lot of fun with this contest and appreciate those that nominated and voted for community non-profits across the country. A special 'thank you' is due to Sonya Macatee, the Boys and Girls Clubs of Greater Dallas volunteer and scholarship donor who nominated BGC. Thank you, Sonya, for giving us the opportunity to support such a wonderful organization.

See the official final vote counts here.

Will You Marry (My Brand)?

When I bought my first adult car, I immediately removed the dealership license plate frame and decal from the tinted rear window. I thought they were tacky and I didn’t want to be doing their marketing for them. Jump forward ten years and that back window has seen stickers for Apple, Famous Stars and Straps, PawTree, Boise State University, and the occasional snarky political statement. Some have been removed successfully as I aged out of that phase of life (Apple is just not the statement it once was to me) and some have stubbornly left residue marks (I am not ashamed of my Boise State degree but the sticker was falling apart) and some have stayed since they were placed there.

Vote for One of These Non-Profits to Win a Free Marketing Strategy

Update: The contest is over and we announced the winner over here!

On April 3, 2018, Trusty Oak is giving a free marketing strategy to a non-profit serving a local community. Over the last several weeks, we have been accepting nominations for non-profits who need a marketing strategy but don't have much of a marketing budget, and now it's time to vote for a winner! Thank you to all of you who nominated a non-profit – we have some amazing nominees in the running and need your help spreading the word.

Austin Kids Can! Founder, Donna Raskin: Trusty Oak Client Case Study

Donna Raskin is the founder of Austin Kids Can!, a non-profit who's mission is to close the achievement gap for economically disadvantaged children in Austin, Texas. Two years ago, Austin Kids Can! was born from Donna's desire to provide a safe environment for underprivileged kids in Austin to learn, grow and dream. In Fall 2017, they began offering Computer Science & coding programs to students in need living in Austin.

Nominations Are Open: Trusty Oak Is Giving a Free Marketing Strategy to a Community Non-Profit

Update: Our contest is over and we announced the winner over here!

Our team of Trusty Oak virtual assistants is a passionate crew with a heart for giving back to the communities where we live. We also love the work we do, so we're combining our enthusiasm for both by starting a new tradition!

Set Fire to Your Instagram Engagement

It's 2018 - visuals and videos are the hottest trends for connecting with your customers. Naturally, then, Instagram is playing a more prominent role in daily business life than ever before. So if your target audience is on Instagram, how are you reaching them?

Five Reasons to Outsource Your Business' Social Media Strategy

Do you have so much to do that you do not have time to post to social media? You know you need it, but you know how much time it takes. You just do not want to take time to post. Many people I talk to that own their own businesses have no idea how to run their social media accounts. They post at random times and there is no strategy behind it. It is so important to have a strategy, and outsourcing your social media and using a service, like a Trusty Oak virtual assistant, can really help to get your social media accounts in order.